Official Media Release

Hunter Valley on Show at Global Trade Event

The Hunter Valley was on show at the country’s largest annual travel and tourism business-to-business event this week, Australian Tourism Exchange (ATE), with local tourism suppliers Balloons Aloft and Hunter Valley Resort featuring as event sellers.

Member for Upper Hunter Michael Johnsen said the 40th annual ATE was a very powerful platform for the Hunter Valley to showcase its offerings to a global audience.

“ATE is Australia’s premier tourism trade event and a great opportunity to put our region on the map,” Mr Johnsen said.

“There’s no shortage of memorable things to see and do in the Hunter Valley and I’m committed to ensuring our community gets its fair share of the record tourist dollars and investment coming into our State.”

Minister for Tourism Stuart Ayres said ATE provides a forum for the State’s tourism providers to show products, make contacts and negotiate deals.

“ATE is a flagship event on the tourism industry’s calendar and through the work of Destination NSW we had our State’s tourism businesses, wholesalers and retailers front and centre with international buyers and media from around the globe,” Mr Ayres said.

“Tourism is big business and a vital industry to our State’s economy employing 171,000 people which accounts for 1 in 22 jobs in NSW.”

Destination NSW CEO Sandra Chipchase said ATE provides the NSW Government’s tourism and major events agency with the opportunity to sell the State to the world.

“On behalf of the New South Wales Government we have delivered consistent and continual year on year growth in visitor numbers, nights and expenditure in NSW as a direct result of partnerships with industry,” Ms Chipchase said.

ATE is facilitated by Tourism Australia and took place at the Perth Convention and Exhibition Centre from 8 to 12 April 2019.

The global event was attended by around 1,500 Australian seller delegates from approximately 550 companies, 650 key buyer delegates from over 30 countries, and 70 international and Australian media. The event includes a combination of scheduled business appointments and networking events.

 Media: 02 6543 1065